- development of customer loyalty
- Comm. fidélisation de la clientèle
English-French dictionary of law, politics, economics & finance. Jean-Daniel Katz. 2010.
English-French dictionary of law, politics, economics & finance. Jean-Daniel Katz. 2010.
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… … Wikipedia
Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… … Wikipedia
Loyalty business model — The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or… … Wikipedia
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer involvement management — Customer Involvement Management, CIM, is an approach that takes the customer orientation one step further than Customer Relationship Management[1]. CIM is about identifying and developing possibilities to involve customers in the business and… … Wikipedia
Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… … Wikipedia
Smartphone — Modern smartphones. A smartphone is a high end mobile phone[1][2] … Wikipedia
Co-creation — is a form of market or business strategy that emphasizes the generation and ongoing realization of mutual firm customer value. It views markets as forums for firms and active customers to share, combine and renew each other s resources and… … Wikipedia
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Corporate social responsibility — For other types of responsibility, see Responsibility (disambiguation). Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business)[1] is a form of… … Wikipedia